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ITC Master Chef Spices – Launch

Ethnic spice blends prepared with Indian spices are popular worldwide for their unique flavors and rich taste. Diversified conglomerate ITC has recently launched five blended masala variants under a newly created umbrella brand ITC Master Chef. The masalas are developed by the Master Chefs of ITC who with their unparalleled application expertise and deep understanding of the taste of Andhra Pradesh bring in a unique value add.

 

ITC Master Chef Spices - Launch

ITC Master Chef Spices – Launch

 

Guntur Koora Karam, Konaseema Kodi Koora Masala, Madurai Sambar Powder, Rayala Miriyala Charu powder and Shahi Garam Masala are the five variants and each of these masalas are such that they would surely take you back to those good old memories when your mother/grandmother made these dishes with carefully picked ingredients and ground the masalas at home very meticulously and with a whole lot of love.

 

ITC Master Chef Spices - Launch

ITC Master Chef Spices – Launch

 

ITC Master Chef Spices - Launch

ITC Master Chef Spices – Launch

 

As part of the launch, ITC has rolled out a Master Chef cook off competition where the participants had to prepare a dish using any of the newly launched masalas. With the overwhelming response that ITC received, 10 participants were selected for the Final cook off challenge to be held at GVK Mall Hyderabad.

 

ITC Master Chef Spices - Launch

ITC Master Chef Spices – Launch

 

ITC Master Chef Spices - Launch

ITC Master Chef Spices – Launch

 

Was happy to have been invited to judge the final cook off challenge, where the participants came up with some innovative dishes using these five variants of the masalas. From Brinjal Masala curry to Aloo Methi Masala and even Konaseema egg chicken curry … each of these dishes were good in their own different league.

 

ITC Master Chef Spices - Launch

ITC Master Chef Spices – Launch

 

ITC Master Chef Spices - Launch

ITC Master Chef Spices – Launch

The contestants were judged on the parameters of Presentation/Plating, Taste, Authenticity of Flavors and Aroma. Finally, the Top three contestants were rewarded with gifts from ITC.

 

ITC Master Chef Spices - Launch

ITC Master Chef Spices – Launch

Most of the major metros are becoming more diversified when it comes to cuisines and most of the local flavors are almost forgotten. These five masala variants will surely bring alive your childhood memories each time.

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